CASE STUDY
LIZZO’S WATCH OUT FOR THE BIG GRRRLS
Challenge
Develop captivating and attention grabbing social content that’s as rich, vibrant and passionate as the series itself!
Social Creative
With eye catching editing and strong motion graphics, we succeeded in connecting with both Lizzo’s fan base and driving social buzz across entertainment fans The goal was to present a well rounded show, one with competition, camaraderie, and lots of Lizzo’s trademark straight talk.
All content was edited, designed, and mixed by the Newhouse team then optimized for platforms from IG to TikTok to YouTube.
Instagram AR Filter
As part of the campaign, we designed and delivered a custom AR Filter for Instagram for fans to play around with.
The filter reimagines the show’s opening titles and drops bold strobing typography WATCH OUT FOR THE BIG GRRRLS behind the users as they dance.
