PEACOCK
Bringing Paris To Your Living Room
2024 PARIS OLYMPICS
CAMPAIGN OVERVIEW:
NEWHOUSE was tapped to fill 100 Parisian-themed picnic mailers to showcase Peacock’s new Olympics Hub technology and boost viewership of the Paris 2024 Opening Ceremony. The first ceremony of its kind, athletes were honored as they sailed down the Seine in Paris.
Our team worked with key social editorial channels and scores of different gratis creators/tastemakers to bring Paris to their living rooms, drumming up excitement and “hunger” for the start of The Games, while encouraging their social audience to tune in.
NEWHOUSE was tapped to fill 100 Parisian-themed picnic mailers to showcase Peacock’s new Olympics Hub technology and boost viewership of the Paris 2024 Opening Ceremony. The first ceremony of its kind, athletes were honored as they sailed down the Seine in Paris.
Our team worked with key social editorial channels and scores of different gratis creators/tastemakers to bring Paris to their living rooms, drumming up excitement and “hunger” for the start of The Games, while encouraging their social audience to tune in.
MAILER
The mailer included everything needed to have a Parisian themed picnic for the Opening Ceremony watch party: traditional red & white checkered blanket, sparkling French lemonade, Levitan baguettes, Laduree macaroons, Lady & Ladder Cheese, custom cutting board, hand held flags and festive glasses to wear while cheering on Team USA.
70
Targeted Creators
30
Editorial Creators
