To increase awareness on socials for the launch of AIR, we built an influencer campaign around one of the movie’s iconic taglines, “A shoe is just a shoe until someone steps into it.” - In the case of the film, Nike was just a shoe company…until Michael Jordan put on a pair. Our campaign takes that idea to the street where the same applies. It’s about who you are and how you wear them that makes a shoe special.

Focusing on 25 sneaker heads and innovators within the sneaker space, we worked with influencers ranging from Melody Ehsani and Ronnie2k to Carson Roney and Allie Llamas to either share their relationship with sneakers or utilize our custom TikTok filter promoting with movie with their own personal touch.