WARNER BROS.
Immersing Fans in the World of Aquaman
AQUAMAN AND THE LOST KINGDOM
CAMPAIGN OVERVIEW:
For "Aquaman and the Lost Kingdom," we sought authenticity by engaging creators who know the water best. We engaged fishermen, divers, and maritime experts to authentically feature the film, including a visit to Jacob Knowles' lobster boat.
To own the conversation surrounding the movie, we also sent out 25 custom mailers to diehard Aquaman enthusiasts that included items such as a puffer jacket, branded Yeti mugs, and hand warmers, all of which were meant to keep them cozy while they watched their favorite superhero keep the peace in freezing waters.
For "Aquaman and the Lost Kingdom," we sought authenticity by engaging creators who know the water best. We engaged fishermen, divers, and maritime experts to authentically feature the film, including a visit to Jacob Knowles' lobster boat.
To own the conversation surrounding the movie, we also sent out 25 custom mailers to diehard Aquaman enthusiasts that included items such as a puffer jacket, branded Yeti mugs, and hand warmers, all of which were meant to keep them cozy while they watched their favorite superhero keep the peace in freezing waters.
LEANING IN TO THE THEME
Though we could have chosen the typical superhero fan approach, embracing the over-the-top aspect of the underwater theme proved to be a strategic move. By involving creators who catered to audiences beyond the DCU, such as VFX artists, fishermen, and sandcastle artists, we successfully expanded our reach beyond just the usual comic book film enthusiasts.
PROMOTIONAL ITEMS
Coordinating items not just with the movie but also with the prevailing weather conditions proved highly successful. The beanies, jackets, and hand warmers resonated strongly with creators and garnered significant praise from commenters as well.
11 M
Impressions
(Combined Follower Reach)
8
Targeted Creators Confirmed
(Gratis)
54
Social Posts
(Across All Media Platforms)
