BONES AND ALL
Campaign Overview:
Newhouse collaborated with MGM to curate and promote immersive screening events for the highly anticipated film BONES AND ALL, aligning seamlessly with the movie's thematic pillars. In New York City, tastemakers and creators were treated to a unique film-themed blindfolded dinner in the dark at Abigail's, followed by an exclusive screening at the Metrograph.
NEW YORK SCREENING
Tastemakers/creators in NYC experienced a film-themed, blindfolded dinner in the dark at Abigail’s in NYC, followed by a special screening at the Metrograph with guests.
6 M
Impressions
(Combined Follower Reach)
15
influencers Highlighted
(Earned)
LOS ANGLES SCREENING
In Los Angeles, tastemakers and their guests were treated to a film-themed, retro cocktail hour at the Alamo Drafthouse’s Video Vortex followed by a special screening at the theater. Our team coordinated and supplied special branded items for the cocktail hour and movie concessions, including branded cocktail tumblers, napkins, and popcorn bags! Tastemakers were also gifted JBL wireless headphones, disposable cameras and a retro, cassette player boombox for unboxing on socials.
3.8 M
Impressions
(Combined Follower Reach)
22
Influencers Highlighted
(Earned)