CASE STUDY
Buttah Skin
CHALLENGE
Launching new successful and viral milestones for a diverse skincare line.
Spotlight on Black Culture
BUTTAH SKIN tapped NEWHOUSE for a multi-channel communications program that included:
- Brand PR
- Corporate Communications
- Influencer Marketing
The goal is to create a buzz around the brand’s new web series BEYOND THE SURFACE, corporate communications opportunities for Dorion with op-ed opportunities with such sites as Ad Week and Ad Age, plus mailers and influencer opportunities with folks in the macro and mega space with strong engagement rates.
The NEWHOUSE team has signed on as the brand’s agency of record into 2023 and is tasked with elevating the brand’s profile, supporting corporate announcements and new product launches for the year and highlighting the brand’s founder, Dorion Renaud in key business and lifestyle profile pieces.
BUTTAH SKIN tapped NEWHOUSE for a multi-channel communications program that included:
- Brand PR
- Corporate Communications
- Influencer Marketing
The goal is to create a buzz around the brand’s new web series BEYOND THE SURFACE, corporate communications opportunities for Dorion with op-ed opportunities with such sites as Ad Week and Ad Age, plus mailers and influencer opportunities with folks in the macro and mega space with strong engagement rates.
The NEWHOUSE team has signed on as the brand’s agency of record into 2023 and is tasked with elevating the brand’s profile, supporting corporate announcements and new product launches for the year and highlighting the brand’s founder, Dorion Renaud in key business and lifestyle profile pieces.
