CHALLENGE
To expand brand awareness and get people into their taproom during the holiday season.
Our Approach
One of NYC’s premiere craft breweries, Flagship Brewing Company, needed a way to expand brand awareness and get people into their Staten Island taproom during the holiday season.
*Enter Newhouse* with a docu-series that captured Flagship’s seasonal brewing process and enticed followers to visit the brewery for a holiday launch party.
We tailored our content around the brand initiative #BeerEarned in order to kickstart both holiday and brand activations simultaneously.
We celebrated the greater Staten Island community through fun and heartfelt storytelling.
We combined social engagement with real-world events and rewards, partnering with a local artisan to create custom pint glasses for everyone who attended the party.