CASE STUDY
Flagship Brewing Co.
CHALLENGE
To expand brand awareness and get people into their taproom during the holiday season.
Our Approach
One of NYC’s premiere craft breweries, Flagship Brewing Company, needed a way to expand brand awareness and get people into their Staten Island taproom during the holiday season.
*Enter Newhouse* with a docu-series that captured Flagship’s seasonal brewing process and enticed followers to visit the brewery for a holiday launch party.
We tailored our content around the brand initiative #BeerEarned in order to kickstart both holiday and brand activations simultaneously.
We celebrated the greater Staten Island community through fun and heartfelt storytelling.
We combined social engagement with real-world events and rewards, partnering with a local artisan to create custom pint glasses for everyone who attended the party.
