CASE STUDY
House of Gucci
LOREM IPSUM
Universal Pictures tapped NEWHOUSE for a targeted gratis influencer campaign supporting the home release of HOUSE OF GUCCI on streaming and Blu-Ray to support FYC and Awards campaign for the title. The targeted micro and macro influencers confirmed were a combination of Beauty/Makeup, LGBTQIA+, Fashion, Pop Culture and Women over 25+ years old.
These influencers received a mailer which included HOUSE OF GUCCI on Blu-ray/DVD/Digital Code, the best selling novel ‘The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,’ chocolate, coffee and an $75 UberEats code.
Universal Pictures tapped NEWHOUSE for a targeted gratis influencer campaign supporting the home release of HOUSE OF GUCCI on streaming and Blu-Ray to support FYC and Awards campaign for the title. The targeted micro and macro influencers confirmed were a combination of Beauty/Makeup, LGBTQIA+, Fashion, Pop Culture and Women over 25+ years old.
These influencers received a mailer which included HOUSE OF GUCCI on Blu-ray/DVD/Digital Code, the best selling novel ‘The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,’ chocolate, coffee and an $75 UberEats code.
LOREM IPSUM
For the press portion of the campaign, NEWHOUSE was tasked with securing media partners for the film’s featurettes, as well as locking in reviews of the BLU-RAY/DVD and product giveaways ahead of the film’s home release. Our efforts resulted in placements with top tier press outlets including THE ASSOCIATED PRESS, EXTRA, ELLE, THE HOLLYWOOD REPORTER, USA TODAY and more!
5.2 M+
Impressions
(Combined Follower Reach)
35
Targeted Creators Confirmed
(Gratis)
110
Social Posts
(Across All Media Platforms)
