HYUNDAI
Driving Impressions
With Influential Friendships
2025 TUCSON “JOY OF FRIENDSHIP”
CAMPAIGN OVERVIEW:
We partnered with influential BFFs to help Hyundai launch the new 2025 Tucson in Ojai, California. To help them highlight the “joy of friendship,” creators and their guests enjoyed an exciting itinerary that included an off-course adventure and even feeding ostriches… while being amongst the first people to experience the new 2025 Tucson.
When you’re having a great time with friends, you tend to share on social - A LOT - which is why this campaign garnered 43 posts across just six creators. Their coverage of the vehicle garnered 1.8M impressions and over 95K engagements - worth over 3x the campaign spend.
We partnered with influential BFFs to help Hyundai launch the new 2025 Tucson in Ojai, California. To help them highlight the “joy of friendship,” creators and their guests enjoyed an exciting itinerary that included an off-course adventure and even feeding ostriches… while being amongst the first people to experience the new 2025 Tucson.
When you’re having a great time with friends, you tend to share on social - A LOT - which is why this campaign garnered 43 posts across just six creators. Their coverage of the vehicle garnered 1.8M impressions and over 95K engagements - worth over 3x the campaign spend.
1.8 M+
Impressions
(Potential Reach)
6
Targeted Creators Confirmed
(Gratis)
43
Social Posts
(Across TikTok and IG Platforms)
