CASE STUDY

Judy Blume Forever

CHALLENGE

Newhouse’s mission was to showcase Blume's fearless approach towards women's sexuality through social content as bold and provocative as the author herself.

Honoring a Literary Trailblazer

Our social creative campaign included an original video series called "You Can't Say That" which highlighted how Blume sparked important conversations about menstruation and other women's issues. By normalizing these once-taboo topics, Blume opened the door for countless women to feel empowered and validated. Our content helped to continue that legacy, engaging new fans in conversations that matter.

We also created a series of infographics that explored the profound impact Judy Blume had on the world of literature.