CASE STUDY
Max Launch
CHALLENGE
Max’s biggest advantage doubled as our biggest challenge. With so much content, so much choice, so much variety, we needed to create a cohesive campaign that resonated with entertainment fans from all walks of life. Hyper-personalized influencer strategies were developed for each of our audience segments, which allowed us to tailor our messaging across a range of interests and fandoms.
CONTENT SPECTRUM
Each Creator Cluster was strategically aligned with key MAX audience segments, allowing us to tailor our content mix to reach every “world” within the platform. Together, our Clusters covered the entire MAX content spectrum, from comic fans to home cooks.
CULTURAL CONNECTORS
MOVERS AND MAKERS
WORLD BUILDERS
MAX MOODS
110 M
Impressions
(Combined Follower Reach)
59
Targeted Creators Confirmed
(Gratis)
184
Social Posts
(Across All Media Platforms)
