In Red One, a cunning Christmas witch threatens to upend the holidays by sending enchanted snow globes to Naughty Listers—trapping them for eternity. To bring this storyline to life, we recreated the film’s iconic snow globes and delivered them to influencers we deemed “naughty” for a variety of playful, tongue-in-cheek reasons.

Creators filmed unboxing videos, reacting to their Naughty List status while showcasing the globe’s mystical charm. The campaign sparked a flurry of conversation around the movie heading into the holidays, helping Red One become Prime Video’s most-watched debut eve.