SONY
Designing The Ultimate Seinfeld Binge Kit
SEINFELD INFLUENCER & MAILER CAMPAIGN
CAMPAIGN OVERVIEW:
To honor 35 years of the show about nothing, we gave superfans the ultimate day of nothing. Sony partnered with Newhouse to create and deliver custom mailers designed for maximum couch time. Each kit was packed with cozy essentials—a branded blanket, shirt, and socks—plus iconic treats from the series, like Twix and Junior Mints.
Timed to spotlight the release of Seinfeld: The Complete Series on 4K Ultra HD and Blu-ray, the campaign brought the humor and nostalgia of the beloved sitcom into fans’ living rooms, driving buzz and binge-worthy excitement.
To honor 35 years of the show about nothing, we gave superfans the ultimate day of nothing. Sony partnered with Newhouse to create and deliver custom mailers designed for maximum couch time. Each kit was packed with cozy essentials—a branded blanket, shirt, and socks—plus iconic treats from the series, like Twix and Junior Mints.
Timed to spotlight the release of Seinfeld: The Complete Series on 4K Ultra HD and Blu-ray, the campaign brought the humor and nostalgia of the beloved sitcom into fans’ living rooms, driving buzz and binge-worthy excitement.
361,400+
Impressions
(Combined Follower Reach)
13
Targeted Creators Confirmed
(Paid)
16
Social Posts
(Across TikTok and IG Platforms)
