Born from the imagination of the #1 New York Times Bestselling author, Sunderworld is a magical place. There was only one problem: the fictional world only existed within 336 pages of text – no visuals, no footage, no identity. That’s where we came in. Penguin Random House tasked us with lifting the story off the page and onto social + digital platforms, faithfully bringing elements of the book to life via custom videos and graphics.

We built these assets from the ground up, incorporating custom photography, motion capture techniques, and bespoke illustrations to realize the author’s original vision.