To celebrate the canine companionship at the heart of The Friend, Newhouse transformed a traditional junket into a full-blown Dogfluencer Day. We took over The Crosby Hotel and turned it into a doggy content playground—complete with sketch artist portraits, on-demand haikus, and a gifting suite designed for pups.

NYC’s biggest canine creators mingled with the movie’s Great Dane star, and The Dogist even hit the streets alongside Bill Murray and Naomi Watts to uncover the city’s most heartwarming dog stories! The event struck a chord with dog lovers everywhere and helped build momentum leading into the film’s opening weekend.