ROADSIDE ATTRACTIONS
Bringing The Showgirl Spirit to Social Media
THE LAST SHOWGIRL
CAMPAIGN OVERVIEW:
NEWHOUSE led The Last Showgirl campaign with a strategic approach, creating key content day concepts for talent to support studio promotions. Our team then targeted niche influencers to further positioned the film as a must-see, driving box office sales and generating buzz for the awards season.
The paid creator campaign delivered custom content from cinephiles, tastemakers, rhinestone artisans, and a modern showgirl dancer, spotlighting the filmmakers' vision. Meanwhile, our content day concepts focused on the cast's standout performances, offering audiences a glimpse into this cinematic triumph.
NEWHOUSE led The Last Showgirl campaign with a strategic approach, creating key content day concepts for talent to support studio promotions. Our team then targeted niche influencers to further positioned the film as a must-see, driving box office sales and generating buzz for the awards season.
The paid creator campaign delivered custom content from cinephiles, tastemakers, rhinestone artisans, and a modern showgirl dancer, spotlighting the filmmakers' vision. Meanwhile, our content day concepts focused on the cast's standout performances, offering audiences a glimpse into this cinematic triumph.
2.4M+
Impressions / Views
5
Targeted Creators
(Paid)
10
Social Posts
(Across TikTok and IG Platforms)
Newhouse concepted, scripted, and produced a series of social-first videos that brought fans behind the scenes of The Last Showgirl with real commentary from the cast, including Pamela Anderson, Kiernan Shipka, Gia Coppola, and Brenda Song. Instead of rehashing the traditional EPK interview format, we transformed cast commentary into fresh, thumb-stopping content built for social. By incorporating motion graphic overlays, vertical cropping, and quick cuts, we turned standard press footage into dynamic, must-watch moments that felt tailor-made for today’s feeds.
