ROADSIDE ATTRACTIONS
Bringing The Showgirl Spirit to Social Media
THE LAST SHOWGIRL
CAMPAIGN OVERVIEW:
NEWHOUSE led THE LAST SHOWGIRL campaign with a strategic approach, creating key content day concepts for talent to support studio promotions. Our team then targeted niche influencers to further positioned the film as a must-see, driving box office sales and generating buzz for the awards season.
The paid creator campaign delivered custom content from cinephiles, tastemakers, rhinestone artisans, and a modern showgirl dancer, spotlighting the filmmakers' vision. Meanwhile, our content day concepts focused on the cast's standout performances, offering audiences a glimpse into this cinematic triumph.
NEWHOUSE led THE LAST SHOWGIRL campaign with a strategic approach, creating key content day concepts for talent to support studio promotions. Our team then targeted niche influencers to further positioned the film as a must-see, driving box office sales and generating buzz for the awards season.
The paid creator campaign delivered custom content from cinephiles, tastemakers, rhinestone artisans, and a modern showgirl dancer, spotlighting the filmmakers' vision. Meanwhile, our content day concepts focused on the cast's standout performances, offering audiences a glimpse into this cinematic triumph.
