MAX
Elevating Comic Book Television
THE PENGUIN
CAMPAIGN OVERVIEW:
In addition to partnering with existing DC comic book fans, NEWHOUSE utilized the help of some key Prestige Drama tastemakers in order to drive home the point that this new series from the DCU could stand on its own and compete with other tentpole Max titles like The Sopranos. These ended up being the perfect partners as the content from the campaign garnered over 2.1 views and saw an average engagement rate of 7.6%.
Since the campaign was so successful, the client requested an incremental expansion from NEWHOUSE, partnering with clip aggregators to seed key scenes from each week’s episode to highlight the series as a whole.
In addition to partnering with existing DC comic book fans, NEWHOUSE utilized the help of some key Prestige Drama tastemakers in order to drive home the point that this new series from the DCU could stand on its own and compete with other tentpole Max titles like The Sopranos. These ended up being the perfect partners as the content from the campaign garnered over 2.1 views and saw an average engagement rate of 7.6%.
Since the campaign was so successful, the client requested an incremental expansion from NEWHOUSE, partnering with clip aggregators to seed key scenes from each week’s episode to highlight the series as a whole.
In addition to partnering with existing DC comic book fans, NEWHOUSE utilized the help of some key Prestige Drama tastemakers in order to drive home the point that this new series from the DCU could stand on its own and compete with other tentpole Max titles like The Sopranos.
These ended up being the perfect partners as the content from the campaign garnered over 2.1 views and saw an average engagement rate of 7.6%. Since the campaign was so successful, the client requested an incremental expansion from NEWHOUSE, partnering with clip aggregators to seed key scenes from each week’s episode to highlight the series as a whole.
In addition to partnering with existing DC comic book fans, NEWHOUSE utilized the help of some key Prestige Drama tastemakers in order to drive home the point that this new series from the DCU could stand on its own and compete with other tentpole Max titles like The Sopranos.
These ended up being the perfect partners as the content from the campaign garnered over 2.1 views and saw an average engagement rate of 7.6%. Since the campaign was so successful, the client requested an incremental expansion from NEWHOUSE, partnering with clip aggregators to seed key scenes from each week’s episode to highlight the series as a whole.
2.1M+
Impressions
(Combined Follower Reach)
10
Targeted Creators
(Paid)
19
Social Posts
(Across TikTok and IG Platforms)
