Walmart collaborated with ZEPETO and Runway Z to introduce their new CoreMood Collective collection, aiming to deliver a unique and immersive experience to players. Walmart looked to Newhouse to help raise awareness and drive engagement for the launch. Newhouse’s strategy was to partner with creators in both the gaming and fashion space.

Gamers helped position the experience as an exciting new way to engage in the virtual world, showcasing key gameplay moments and highlighting the fun and immersive gameplay experience while fashion influencers helped position the collection as a must-have virtual style accessory. In-feed posts saw an average engagement rate of 6%, significantly higher than industry benchmarks.