To engage influencers and promote Barbie, the Newhouse team developed and distributed 500 distinctive Barbie-branded mailers. These vibrant care packages were carefully curated to captivate and inspire recipients, setting the stage for the ultimate Beach-off. Each mailer contained a variety of Barbieland items, such as a cropped hoodie, Kenergy T-shirt, Beach Tote, Mirrored Sunglasses, Frisbee, Beach Ball, Beach Towel, Trucker Hat, and a Pink Kodak camera.

The entire ensemble was thoughtfully packaged in a box designed to resemble Barbie's iconic Corvette, creating a visually appealing and thematic experience for influencers.