WARNER BROTHERS

An Ongoing
AOR Relationship

WB STUDIO TOUR

CAMPAIGN OVERVIEW:

As Warner Bros. Studio Tour’s social media agency of record, we’re responsible for entertaining, educating, and engaging audiences every day with content captured on the studio’s storied lot. Through short-form video production and always-on community management, our mission is to bring the tour experience to life through the lens of trending social formats, introducing prospects to top attractions in unexpected ways – tapping into trends and featuring the Studio Tour in fun, native formats.

Our social media lead is embedded with the WB team and makes weekly visits to the property, ensuring we never miss a second of the Hollywood magic.

As Warner Bros. Studio Tour’s social media agency of record, we’re responsible for entertaining, educating, and engaging audiences every day with content captured on the studio’s storied lot. Through short-form video production and always-on community management, our mission is to bring the tour experience to life through the lens of trending social formats, introducing prospects to top attractions in unexpected ways – tapping into trends and featuring the Studio Tour in fun, native formats.

Our social media lead is embedded with the WB team and makes weekly visits to the property, ensuring we never miss a second of the Hollywood magic.

Our WBST
Friendsgiving
Social Post

556K+ VIEWS

We captured Tour Guides being playful in promotion of our special Friends-themed tour. This video has garnered 556k video views so far, making it one of the most popular posts of the last 3 years.

@magicalblackgirl

787K+ VIEWS

Our team discovered cosplayer Alia’s social presence and thought she’d be a perfect fit to help promote Batman Day on the lot. Her visit resulted 787k video views, making this video her second most popular Instagram post of all time.

RESULTS
FIRST FOUR MONTHS

+2.4%

Engagement Rate

+21%

Impressions

+170%

Video Views

+39%

Audience Growth