Newhouse developed a social strategy for "Yellowjackets" Season 2, focusing on influencer engagement to drive conversation. This strategy included three key components: weekly tracking of selected influencers, a thematic mailer featuring a letter jacket and exclusive content, and a paid influencer campaign in the season's final week. Each week, new influencers received these mailers, aiming to amplify discussion and attract new fans. The campaign yielded impressive results.