20th Century Fox
Serving as a trusted partner on the biggest films of the decade
strategy|public relations| promotions
100’s of press launches and placements.
Dozens of #1 films.
DEADPOOL / DEADPOOL 2 / ONCE UPON A DEADPOOL
The team at NEWHOUSE supported and secured online press coverage for the theatrical releases of Deadpool, Deadpool 2, and Once Upon a Deadpool. With numerous creative efforts with brands such as F%#@ CANCER and 7-11, we led a trailblazing press campaign to secure a vast array of coverage for 20th Century Fox’s marketing initiatives.
Our team also executed a successful creative content campaign, including a Bob Ross impersonation video for an official trailer launch of Deadpool 2 and an awareness campaign for the Deadpool Thanksgiving cover story in Good Housekeeping magazine.
We also supported the soundtrack for Deadpool 2 by securing press around the official music video for (Grammy winner) Celine Dion’s lead single “Ashes”.
Most recently, we secured coverage for the charity-inspired campaign for the official one-sheet and trailer launch of Once Upon a Deadpool, a limited holiday theatrical release.
NEWHOUSE supported the stellar online PR campaign for the recent #1 Movie in America Bohemian Rhapsody. Not only did we raise the bar for the industry with the trailer coverage on this film, our team also took to social media to identify and secure influencers and musicians to attend the film’s NYC premiere.
Despite mixed reviews, we helped propel Bohemian Rhapsody to the #1 film in the world opening weekend, exceeding their box office prediction and taking in 50M domestically and 122M globally.