Netflix FYC

Helping a cinematic outlier gain traction in the Oscar race

branding|content strategy| web development

Developed an FYC campaign for a new kind of “barely” theatrical release.

Helped overcome “streaming” stigma with in-theater screenings.

Approach

Netflix hired NEWHOUSE to work on digital aspects of their elaborate FYC campaign.

Our first step was to create a digital touchpoint where industry and guild members could learn more about each title in contention. This comprehensive brochure site featured each title’s back story, along with clips, interview footage, and source material that would educate industry members prior to voting

We also launched a tool which allowed people to RSVP to screenings around the country in the crucial lead-up to voting during the fall and winter campaign windows.